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About the project
"Oniric" is a responsive website and dedicated app, that aims to help their users with sleep tracking, meditations, stories and relaxing sounds. We use proven methods that reduce anxiety and stress. The app is free, and has a premium alternative.
Kickoff
For this project, we took a goal-directed design approach, which in our experience, is the best alternative for this case.
We will start with a kickoff meeting, and then we’ll continue with an industry analysis, a competitive audit, stakeholder interviews, a goal statement, user surveys and user personas development before continuing with iterations and future steps.
"What is the product
and the users?"
"Who are our biggest competitors?"
"What are the needs of our users?"
"What are our next
challenges?"
"What is our main
objective?"
"What are our limitations?"
Stakeholders
We interviewed our stakeholders to have a clear perception of their needs and concerns for this project. We also have to take in consideration our limitations in terms of budget and time before starting so we can set an appropiate schedule.
Preliminary product vision
Create an online ordering app for Kai’s burger shop, designed to be intuitive, simple and straightforward, while offering special benefits and rewards to users.
Business drivers
Create a steady revenue stream via user purchases, reach online shoppers to expand our target market and develop an intuitive interface with a straightforward ordering process.
Budget and schedule
This project won’t require a really big budget, but we’ll still require several engineers for production, and one or two to keep up with the app maintenance after launch.
Stakeholders perception
It is important to understand that we face a big competition, and that users will turn down the app if it doesn’t result quick and effective enough. People value their time over all things, so we have to keep that in mind.
User research and empathizing
As always, we strive to deliver our users the best experience we can.
We started by developing two user personas with different backgrounds, motives, and personalities.
Besides these personas, the app will be really helpful to anyone facing some kind of anxiety/stress process, something that is increasing alarmingly every year, and even more in this time of pandemic and war.
This is our way to lend a hand to our wounded world.
Name: Ryan
Age: 30
Occupation: Married with a daughter and firefighter
Ryan is married, and has a daughter of six years.
He works as a firefigther, a very stressing job, and on top of that, his wife works at night shift, so he has to take care of his daughter and help her with school and cook the dinner, this makes him very stressed at nigth and he is looking for a way to relax.
Name: Angela
Age: 35
Occupation: Single mother and IT support
Angela is a single mother who works at IT support in the company offices.
She suffered all her life from anxiety issues and insomnia, and everything got worse when she had a daugther, so she is looking for a way to control her sleep and improve its quality.
Competitive audit report
After investigating our competitors, we discovered that they share a lot of characteristics, as well as some flaws.
Most of them lack elements that we consider very important, or lack customization and a progress chart, but besides that, most of them have a very strong visual design and narrative.
Here are some of the opportunities that we discovered.
• Voice recognition system
• Simplified layout
• Responsivity
• Free option (So users can try the app before paying)
• Custom sounds
• Shorter user flows
• Improvement chart (Which most of the apps lack)
• Subscription option
Goal statement
As its name states, we summarized our main goal in a single statement to keep the team in the same line of work, and to remain focused.
"Our Oniric app will let users meditate, and track their sleep, which will affect them when they need to relax, calm their stress/anxiety or just sleep well, by providing meditations, stories, a sleep tracker and custom sounds. We will measure effectiveness by analizing how many people actively use the app, how many time on app we register and how many users pay for the premium subscription."
Information architecture
We defined the information architecture of the application after organizing a card sorting with 11 potential users and reviewing it.
We app has four big sections after a quick on-boarding process, and all of them can be accessed from the navigation bar.
Low-fi wireframe and flow
After sketching a lot of ideas on paper we came up with our low fidelity wireframe. Our main objective was to make it really easy to use, since a lot of our users will open the app late at night. We also reduced the user flows to make them as fast as possible, so our users can focus on something else.
Note: this is not the final structure, as we made adjustments later after gathering feedback from usability studies. We made the final changes on our hi-fi prototype.
Usability studies and iterations
We created a prototype for our low-fi wireframe, and then prepared a usability study with seven prompts that we conducted on twenty four selected participants, with the intention of gathering feedback to iterate, and improve our users experience.
Responsivity
After a quick survey, we discovered that more than half of our users use mainly their mobile phones to navigate websites, so we understood that the responsivity of our project should be a must
Personalized
Delivering a personalized experience is very important to us, because different persons have different needs, so if the user completes a really quick survey after logging in the first time, or just select his actual mood, the app will respond with different recomendations.
Simplified flow
One of our primary objectives for this project was to develop a simple, quick, and stress-free flow, mostly because our users will use the app at night after a stressful day, and will only want to interact with it a few minutes.
Style guide
The main colors (violet and aqua blue) transmit emotion, happiness, and quickness, some of the core values that Kai’s burger shop aim to express.
This two used in conjunction will result very appealing for our user’s first interaction with the brand.
Straightforward
We developed really simple and intuitive user flows. The main reason for this is that our users will interact with the app (mostly) at late night, after a stressing day, and in this state, the last thing they want, is to open an app to relax that requieres a lot of set-ups that take time, so we made sure that our users can access meditations, sounds, and stories in just a few seconds after opening the app.
An app for you
After the first log in, we encourage the user to take a really quick survey about him, asking for really basic information that doesn't compromise him, such as his objectives with the app, his age, gender, and so, to give custom recommendations and organize the information accordingly.
This survey is not mandatory, we know that some people just prefer to keep this information to themselves, and we respect their privacy.
Responsivity and website
For this project, we also designed a responsive website, which we think is a must for today's users, since most of the people navigate the internet from mobile phones, and having a non-responsive website would affect not only the image of the company, but also their profits.
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